What’s in my diaper bag? | Ju-Ju-Be BFF [Video]


Sample received

I’ve been packing a diaper bag for almost 10 years. This does not make me feel youthful. What it does make me feel is experienced. At this point in my life, I can pack a diaper bag in about 2 seconds. And, it’s important to me that it’s functional, CUTE, and easy to carry. I’ve got all of that and more with the Ju-Ju-Be BFF. If you are a video person, scroll down to the bottom to catch it.

What s in my jujube bff

Can we just oooohhhh and ahhhhh over the awesome that is the tokidoki x Ju-Ju-Be Space Place? Because it really is adorable. And before you go thinking that it’s only for girls, my husband gladly carried it as well! (And, he wears our 4 year old in our tokidoki x LILLEbaby carriers all the time!)

The Ju-Ju-Be BFF is a messenger bag, back pack and traditional diaper bag all in one. My personal favorite is to use it as a back pack because I need tone as handsfree as possible. But, I find that I’m often using the handle on the top to lift it up off the floor or out of our van. Because, versatility is a must!

It has all of the pockets:

  • 2 exterior insulated to keep a drink or bottle hot or cold (Thinsulate 3M)
  • 4 gusseted interior pockets
  • 3 zippered interior pockets
  • 2 interior picture pockets (hello mom brag!)
  • a front parent pocket for keys, (with a stretch key fob), sunglasses and even more space
  • quick reach cell phone or camera pocket
  • a GIANT main pocket for all of the “stuff” that has a unique zipper closure to allow easy access but nothing falling out

what's in my diaper bag jujube bff

So what’s in my Ju-Ju-Be BFF bag? 

what's in my diaper bag jujube bff

AND….there is room to spare for the random stuff my girls hand me like hats and notebooks and water bottles. I should probably get them their own bag!

what's in my diaper bag jujube bff

The BFF is the perfect pair with a baby carrier. I’m completely handsfree on a hike with my family with my daughter on my front and my Ju-Ju-Be BFF on my back.  

what's in my diaper bag jujube bff

And, if a certain little two year old decides she’d be happier on my back, I can spin her around in the carrier and swap out the carrier and the back pack goes on the front. 

what's in my diaper bag jujube bff

Other great features:

  • The Ju-Ju-Be BFF (and I think all of their bags) are machine washable! Hallelujah!
  • The hardware on the bag is metal. It is so much harder to damage the metal than plastic.
  • The liner is treated with Agion treatment to help inhibit the growth of odor-causing bacteria, mold and mildew. 
  • Even though it’s machine washable, it’s trench with Teflon fabric protector to help repel stains.
  • A memory foam changing pad is included.
  • The interior of the bag is lighter colored so you can actually see stuff in your bag.
  • The bottom has structured with luggage feet so it stands easier and also doesn’t sit the fabric directly on the floor.

In my bag jujube bff

There are a ton of other great features of the Ju-Ju-Be BFF that I mention and point out in my What’s in My Diaper Bag Video. Make sure you check that out, too. Plus, who doesn’t like to try to listen to people to see if they can detect a hint of an accent?

Whats in my bff pin

Check out the video:

*Some of the included items in this post were sent as samples. All thoughts are my own. This post contains affiliate links. 


Similar Posts


  1. That bag is adorable and it can fit so much stuff! I love that it’s machine washable, that’s so convenient.

  2. I’ve had people listen to my “hint of an accent” and think I was a valley girl! WHAT?! I love the option to switch from messenger to backpack. I’m craving different options right now from my infant diaper bag that’s so old it’s from RED!

    1. I remember you tell me that? I’m like “whaaattt?” You are all the southern!

      Well, your bag has definitely kept up, because I never would have guessed you were using it 5 years later!

Leave a Reply

Your email address will not be published. Required fields are marked *